For years’ customer support sat quietly inside the balance sheet. A cost center. Necessary but painful. Every ticket meant money leaving the company. Every...
Most companies treat churn like a crime scene.
The customer leaves. The dashboards light up. The team gathers around reports asking the same question every...
Most Martech leaders talk about guardrails like they are a necessary evil. Something you tolerate because legal asks for it. Something that slows launches,...
In 2024, most marketing teams were still experimenting with chatbots. These tools answered questions, rewrote copy, and helped teams move a little faster. Useful,...