BEIJING, July 8 2024 – Kuaishou Technology, a pioneer content community and social tool, made its first collective debut of AI models at a forum held on July 6th, named “New AI • New Applications • New Ecosystem” (the “Forum”), hosted as part of the 2024 World Artificial Intelligence Conference (“WAIC”). Kuaishou touted its all-inclusive AI model matrix, including the cutting-edge features for its image generation model “Kolors” and Video generation model “Kling” during the forum.
The third update of Kling was released at the forum after the deployment of image-to-video and video extension features in the previous month. At the forum, the third upgrade of Kling was released following the release of the image-to-video and video extension functions within the past month. The tool Kling is now available through the web portal (https://klingai.kuaishou.com).
Along with Kling’s high-definition version, the latest features revealed at WAIC contain beginning and finish frame control and shot control abilities. Further, the period for one text-to-video creation for creators has been increased to 10 seconds. Kolors has been officially open-sourced to boost industry vitality and develop a more thriving text-to-image model community ecosystem.
Advancements in AI technology have always been the key force behind Kuaishou’s development, encompassing various areas like content creation, understanding, and recommendation while also constantly improving the smart operation level of Kuaishou’s commercial ecosystem.
Mr. Gai Kun, Senior Vice President of Kuaishou and head of the User Growth and Operation Business and Community Science Line, said, “Kuaishou will stay committed to funding AI, vigorously propelling technological advancements, and delivering users the best AI technology.”
Kuaishou’s AI Models Launch: Revolutionizing Content Creation, Understanding, and Suggestions
Mr. Gai summarized the organization’s AI model matrix, which integrates the KwaiYii (快意) large language model, suggestion large model, and visual creation model as key components. These models include content generation, understanding, suggestion, and other aspects, playing a critical role in improving Kuaishou’s commercial ecosystem.
The company’s recommendation model, SIM (Search-based Interest Model), is one of the world’s leading recommendation systems that has a scale of 10 trillion parameters.
Its cutting-edge architecture, ACT (Action Transformer), is anticipated to increase the hundreds of millions of minutes the daily user spends on the Kuaishou App, significantly improving user engagement and participation.
“We are committed to funding in and advancing large model technology to extract true value from real-world situations to satisfy genuine user needs,” said Mr. Zhang Di, Vice President of Kuaishou and head of the AI Model team. “Via large model technology, we strive to transform Kuaishou’s business by improving understanding, advancing interaction, and exploring content generation. In content creation, we will build cutting-edge Artificial Intelligence Generated Content (“AIGC”) creation tools to deliver a user-friendly, intelligent content creation experience. Further, we will improve Kuaishou’s content understanding and distribution system for an enhanced user experience.”
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Building on the KwaiYii large model, Kuaishou has built video script generation, real-time live streaming script creation, and advertising lead customer service, all combined with digital human technology. These advancements assist advertisers in creating and delivering high-quality video and live-streaming content in a cost-friendly way, thereby enhancing lead conversion efficiency. In June 2024, Kuaishou’s peak daily spending from customers using AIGC marketing materials surpassed RMB20 million, highlighting the enormous commercial potential of large models.
Ms. Liu Xiao, head of Kuaishou’s External Commercialization and AI Products, touted the victory of nearly 20,000 merchants who have utilized smart operations leveraging AI model abilities on the Kuaishou platform in the last six months, resulting in substantial returns.
In June 2024, in comparison to January 2024, the digit of monthly active AIGC clients grew eightfold, the monthly GMV increased 64 times, and the platform’s AIGC advertising income scale grew 12 times. Ms. Liu highlighted the continuous empowerment of vendors with the latest, innovative business solutions such as Magnetic Creation, Nuwa Digital Human, and Pi Digital Employee. She said, “We will continue to heighten the application of AI technology in commercialization, continuously innovating and building to provide more value for our clients.”
Kling AI Web Version Released, with Advanced Frame and Shot Control Features
After the launch of image-to-video and video extension features, Kling has deployed its third major update within a month. The latest web version is now officially available online. Kuaishou touted a significant update to Kling’s foundational AI model, during the forum, introducing high-definition quality and the latest editing functionalities, such as beginning and finish frame control and shot control.
Also, the duration for one text-to-video creation has been increased to 10 seconds, observing the lengthiest duration available to ordinary users in the industry currently. Kling, the first video-generation large model globally that is truly accessible to ordinary users, introduced its text-to-video features on June 6th.
At the Conference on Computer Vision and Pattern Recognition, it revealed more new functionalities, such as image-to-video and video extension features, allowing the creation of videos up to around three minutes in length. Depending on real-world physical laws, the videos created by Kling show cinematic quality and dynamic effects, imitating natural physical movements with large motion and overcoming the limitations of conventional video generation solutions. This innovation has not only gained praise locally but has also flared considerable international attention, boosting global interest in China’s progress in AI technology.
To date, more than 500,000 users have requested access to Kling’s beta test. The number of generated videos reached 7 million. Well-known creations like “Old Photo Revival” have become viral because of their emotional influence. Kuaishou will continue to prioritize enhancing the model’s foundational grade, improving video clarity, and launching more innovative functionalities to satisfy diverse user needs.
Mr. Wan Pengfei, head of Kuaishou’s Visual Generation and Interaction Center, said that the new release of Kling offers significant improvements in seven areas: motion generation, generation duration, compliance to physical laws, video grade, command reply, image-to-video conversion, and video control. These updates allow the creation of more precise and more manageable videos of 10 seconds or longer.
A premier of the trailer for China’s first original AIGC fantasy short play, “Legendary Mirrors of Mountains and Seas: Splitting Waves,” was showcased during the Forum, with Kling offering expansive technical help for the short play. The quick progress of AIGC technology has infused new vitality into the short-play industry, greatly facilitating the efficiency of short-play production, creation, and operation.
Also, to encourage AI enthusiasts, Kuaishou introduced the inaugural Kling x KuaiYing (快影) video creation competition “A Surge of Inspiration” at the Forum. This competition, in partnership with six top organizations, boasts a prize pool surpassing RMB300,000. Further, the competition launched the “Kling x Astral Short Plays (星芒短剧)” creator incubation program, asking winners from every category to participate in a creator support program. This program has significant visibility, cash prizes, and possibilities for direct engagement with industry experts.
