Salesforce has entered into a definitive agreement to acquire Waii, a pioneer in enterprise-grade natural language-to-SQL technology. Waii’s platform enables users to pose plain-language questions and receive complex, production-ready SQL queries in response unlocking faster, more intuitive access to enterprise data.
In today’s business landscape, organizations generate massive volumes of data, but much of its potential remains trapped behind technical complexity and disconnected systems. Business teams often depend on data specialists to translate their questions into database queries, creating bottlenecks and delays. While generative AI offers a path to bridge this gap, achieving the precision, security, and contextual understanding required at scale demands more than simple prompt-to-SQL translation.
Waii addresses this challenge by building a dynamic metadata knowledge graph that maps an organization’s entire data ecosystem. This includes database schemas, the relationships between tables and columns, key business metrics, and governance policies. By leveraging this deep contextual layer, Waii’s core engine can transform natural language questions into highly accurate, context-rich SQL queries. The platform also incorporates a dialect-aware SQL compiler, built-in query optimization, and enterprise-grade integrations, all underpinned by its knowledge graph architecture.
“The future of business isn’t about having the most data; it’s about making that data speak a common language. Our vision is to empower every employee, from the boardroom to the frontline, to have a trusted conversation with their data. At Salesforce, we know that a deep understanding of metadata is the key to this future. With Waii, we’re not just augmenting our stack; we’re acquiring the catalyst that makes this vision a reality for our customers,” said Raveendrnathan Loganathan, EVP Salesforce Data Cloud.
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“In a world where every database speaks a different dialect of SQL, Waii’s metadata knowledge graph will create a unified semantic layer, enabling users and AI agents to understand and communicate with any data source while removing technical barriers to critical insights. We built Waii to close the gap between what people want to ask and what their data systems can understand,” said Gunther Hagleitner, co-founder and CEO, Waii. “Joining Salesforce will allow us to bring that mission to millions of users, powering the next era of trusted, intelligent systems.”
Following the completion of the acquisition, Salesforce plans to integrate Waii into its Data Cloud. Waii’s metadata knowledge graph technology will be a core enabler for agentic workflows and AI-powered insights across the Salesforce ecosystem, including Agentforce and Tableau Next. The integration will also underpin Tableau’s next-generation semantic engine, enabling faster, more relevant analytics through true language-driven exploration where the system understands a user’s intent rather than just their words.
Waii’s founding team brings deep expertise in data infrastructure, engineering, and knowledge graph systems, reflecting years of innovation focused on one of enterprise AI’s most critical challenges: enabling people and systems to communicate fluently, securely, and at scale in the language of data.
