Circana, LLC, a global leader in consumer behavior data and growth analytics, has officially unveiled Analysis Builder, an advanced artificial intelligence enhancement integrated into its proprietary Unify+™ solution. Designed to transform how organizations interact with commercial data, the new tool significantly reduces manual reporting overhead and accelerates the journey from raw data extraction to actionable market strategy.
The addition of Analysis Builder addresses a critical operational friction point for market analysts, brand managers, and commercial strategists: the time-consuming process of converting data pulls into board-ready presentations. By embedding intelligent automation directly into the Unify+ platform, Circana enables enterprise teams to generate, adapt, and share complex market evaluations with greater ease and precision.
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“AI is transforming how businesses turn data into action, and Circana is focused on making that transformation practical, scalable, and valuable for our clients,” said Stuart Aitken, president and chief executive officer for Circana. “With Analysis Builder, we’re making it easier for users to uncover insights faster, make more confident decisions, and unlock growth in an increasingly complex marketplace.”
Key Features of the AI-Driven Enhancement
The updated Unify+ architecture introduces powerful capabilities aimed at streamlining decision-making and modernizing reporting workflows:
- Visualization Gallery for Presentation-Ready Visuals: This tool allows users to quickly create visual representations that are of high quality and pixel-perfect charts. The tool offers single-click view online and export to common enterprise formats such as Microsoft PowerPoint, Excel, and PDF.
- Intelligent Insights Agent: Leveraging specialized AI algorithms, this feature automatically creates high-level summaries and headlines within seconds. Interactive querying functionality enables users to customize the AI-generated content to meet certain criteria.
By automating low-value compilation tasks, the upgrade helps enterprise users focus on strategic execution rather than administrative output.
“Analysis Builder reflects our continued focus on making insights easier to access, understand, and act on,” said Robert Bird, executive vice president and general manager of Liquid AI for Circana. “By combining a more intuitive Unify+ experience with advanced AI capabilities, we are helping clients spend less time building reports and more time applying insights to the decisions that drive growth.”
