Wednesday, July 3, 2024

Asana introduces new AI innovations to help businesses work smarter

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Asana, a leading work management solution for enterprises, announced new artificial intelligence (AI) capabilities that provide greater clarity, value and Create scalability for managers, departments and entire companies. With Asana’s Work Graph®, these new AI capabilities enable leaders to move their organizations toward achieving goals and achieving results, faster.

“We are on the cusp of a new golden age of innovation, where people and AI together can achieve more than ever before,” said Dustin Moskovitz, CEO of Asana. “Yet so many leaders still lack the right tools to save time and resources, increase impact and achieve their goals. With our new AI capabilities – powered by Asana’s Work Graph – our customers can now use AI at work to create greater clarity and accountability and maximize the impact of their work at scale. Asana brings together AI and human innovation to help leaders understand how work gets done across their organizations in real time and find ways to work more efficiently.

Asana’s latest AI innovations provide leaders with:

A smarter method for better results

  • Smart Fields: Customize your projects to support cross-functional collaboration using automatically generated custom fields.
  • Smarter Editor: Write clearer, more compelling drafts that hit the right tone (e.g. polite vs. direct or concise vs. detailed).
  • Smart Summaries: Surface highlights from task descriptions and comments, as well as key action points. Make video calls actionable in the future by turning meeting transcripts of calls into summaries and action items.
  • Smart Workflows: Use simple, natural language instructions to create workflows that optimize over time to address specific goals and best practices.
  • Smart information preparation: View project updates in a feed that shows the latest changes or updates that may need your attention first.

A smarter method for more clarity and a sense of responsibility

  • Smarter Status: Quickly create more comprehensive status updates with AI, leveraging real-time work data to identify risks, outstanding issues, and obstacles to achieving goals.
  • Smart answers: Use natural language to ask Asana questions and quickly get answers and insights into projects, identify obstacles and determine next steps.
  • Smart Goals: Create effective goals by starting with a simple description of what needs to be accomplished, then let our AI design the new goals based on previous goals and performance.
  • Smart Planning: Visualize possible outcomes with intelligent scenario planning that considers timelines, resource allocation, and approved budgets.
  • Smart Workload: Monitor your team’s resources and adjust them based on past and future capacity to meet changing goals.

A smarter way to scale

  • Smart Search: Use natural language to search and retrieve relevant information from Asana’s Work Graph data (e.g. ” Show tasks assigned to me in the last month”).
  • Asana AI Technology Partner Network: Leverage leading foundation models from OpenAI and Anthropic, designed for businesses in a trustworthy, secure, and ethical manner. Asana also integrates with services like Amazon Web Services (AWS) AppFabric to improve collaboration at scale.
  • Asana AI Channel Partner Network: Comprehensive AI implementation support for customers from leading global solution providers and system integrators such as Slalom, CPrime and West Monroe.
  • Enterprise security and control: Ensure data is safe, secure, and compliant with enterprise security standards and permissions, while giving administrators control over the role of AI at work.

Asana’s new AI capabilities are designed to help entire organizations – individuals, departments and leaders – work smarter and achieve results faster. Asana’s new AI capabilities help companies around the world work smarter – from marketing executives looking to provide clarity on annual planning and goals, to operational leaders wanting to maximize their impact by scaling strategic initiatives across departments to IT leaders who want to standardize work management on an enterprise-grade platform that is trustworthy, secure, and leverages AI in a transparent manner.

“ At IPG Mediabrands, we use technology to support all 18,000 of our employees in more than 130 countries. Asana has been instrumental in enabling our teams to work smarter,” says Jarrod Martin, CEO of KINESSO (the global performance marketing agency of IPG Mediabrands). “Asana has given employees time to focus on innovation and strategic thinking, it has helped us understand where our processes can be improved, and it has reduced the amount of boring work. Now we focus on the work that impacts our bottom line and the satisfaction of our employees and customers. We are excited about the potential of AI to further reduce boring work and increase productivity.”

SOURCE: BusinessWire

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