Alisha Patil

A budding writer and a bibliophile by nature, Alisha has been honing her skills in market research and B2B domain for a while now. She writes on topics that deal with innovation, technology, or even the latest insights of the market. She is passionate about what she pens down and strives for perfection. A MBA holder in marketing, she has a tenacity to deal with any given topic with much enthusiasm and zeal. When switching off from her work mode, she loves to read or sketching.

Customer Experience

AI in Personalization: Are We Ready for the Next Digital Frontier?

AI is making waves in every corner of our lives, from finance to healthcare. It's not just about futuristic robots; AI is already at...

Analytics

AI in Customer Analytics: A Synergistic Approach to Business Growth

Ever wondered how businesses seem to anticipate your every need? The secret lies in the dynamic realm of 'AI in customer analytics'. This isn't...

AI in Marketing: Are Machines Outsmarting Your Competition?

Life's all about change, right? Well, marketing's no exception. AI marketing, thanks to cool tools like ChatGPT, is shaking things up big time. It's...

Automation in AI

The Future is Now: Embracing Robotic Process Transformation for Success

In the 1936 film "Modern Times", Charlie Chaplin used robotic automation to comment on industrialization after the Great Depression. In one scene, a manager...

Computing

Cognitive Computing: The Bridge Between Humans and Machines

AI, ML, big data, and cognitive computing stand as the most awe-inspiring concepts of our era. Far from being mere hype, they are interesting...

AI Ethics: Where Do Machines Draw the Line?

Artificial intelligence (AI) is not just a concept from science fiction anymore, it is a well-established technology that has been developed over decades. Many...

AI in Content Creation: Will Machines Outwrite Humans?

AI in content creation is the talk of the town in marketing. These new additions to the tech toolkit aim to streamline and cost-optimize...

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