o9, the leading AI-powered platform for enterprise-wide planning and decision-making across more than 30 industry verticals, has officially unveiled its APEX Model. This breakthrough framework standing for Agile, Adaptive, and Autonomous Planning and Execution is engineered to help global organizations navigate the complexities of the modern “new normal,” characterized by extreme market volatility and rapid value chain shifts.
Bridging the Gap Between Strategy and Execution
In an era where traditional operating models often struggle with fragmented data and slow decision cycles, the APEX Model offers a digitized, synchronized alternative. By connecting every decision point—from long-range strategy to daily execution APEX allows enterprises to identify and rectify value leakages in real-time.
The technology behind this leap is the next-generation o9 Digital Brain, which now utilizes a revolutionary Neuro-Symbolic AI. This innovation merges the creative potential of Large Language Models (Neural AI) with the precision and scale of the original Enterprise Knowledge Graph (Symbolic AI). The result is a system that moves decision-making power to the “edges” of the organization, reducing the friction between front-line operations and executive leadership.
“Given our AI roots, we were laser-focused on connecting them to the Enterprise Knowledge Graph to solve the toughest challenges in driving operational value,” said Chakri Gottemukkala, Co-Founder, Chairman, and CEO, o9. “With o9’s breakthrough Neuro-Symbolic AI technology to power the APEX Model, enterprises can now learn systematically from post-game analysis, improve faster across functions, deploy new capabilities at the pace of the market, and continuously evolve their operations.”
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2025: A Year of Record-Breaking Momentum
The launch of APEX follows a landmark year for o9. In 2025, the company achieved more than 130 successful go-lives, spanning sectors such as retail, apparel, automotive, and industrial manufacturing. These deployments have enabled clients to drastically shorten the distance between their strategic plans and actual outcomes.
Key highlights of o9’s recent market leadership include:
- Performance Post-Game Analysis (PGA): New capabilities that allow firms to analyze execution versus plans, uncovering the root causes of value gaps.
- Customer Validation: In October 2025, o9 was the sole vendor recognized as a “Customers’ Choice” in the Gartner® Peer Insights™ Voice of the Customer for Supply Chain Planning Solutions.
- Analyst Leadership: o9 continues to hold “Leader” status in the 2026 Gartner® Magic Quadrant™ for both Process and Discrete Industries.
A Unified Vision for the AI Era
The APEX Model is not merely a software update; it is an organizational shift. By enabling a “one enterprise, one team, one plan” philosophy, the model ensures that outcomes are no longer just results, but data points for continuous, autonomous learning.
“Enterprises today operate in an environment where VUCA conditions are redefining how decisions must be made. The next phase of business transformation is not about adding more analytics, but about building a connected, enterprise-wide system that links strategy, planning and execution. The o9 Digital Brain and APEX Model create the future-proof foundation to execute cross-domain decisions with greater agility, accountability and precision at speed and scale,” said Gottemukkala.


