With the ongoing evolution of artificial intelligence and its impact on the way businesses operate and the expectations of technology buyers, IBM is strengthening its focus on developing a dynamic partner ecosystem that has the potential to deliver differentiated value and accelerated growth. IBM understands that the success of customers is largely dependent on a flexible and collaborative ecosystem and has made strategic improvements to the IBM Partner Plus Program.
Artificial intelligence is changing the way organizations select, acquire, and adopt technology. This is creating a new wave of demand for technology solutions that provide business outcomes, rather than proof of concepts. To address this, IBM is focusing on an ecosystem that is agile, clear, and focused on results.
The engine that drives this is the new partner framework, which is intended to enable resellers, service providers, independent software vendors, and hyperscalers to have the right tools and incentives to deliver AI solutions. The new framework comes with new incentives and support, AI-infused sales experiences, increased co-marketing funds, and easier access to the market, including the hyperscalers’ marketplaces and IBM Agent Connect.
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By strengthening alignment across its ecosystem, IBM intends to accelerate deal velocity, broaden global reach, and drive sustained revenue growth through collaborative execution. New partner enablement offerings are tailored to reduce friction, simplify engagements, and empower partners to articulate and embed IBM technology solutions more effectively within client environments.
For reseller partners, the program enhancements are designed to improve operational efficiency and accelerate business outcomes. For service partners, confidence in IBM’s portfolio is being bolstered through technical integration support and go-to-market resources. ISVs now have clearer guidance on embedding IBM technologies into competitive solutions, and hyperscaler partners benefit from optimized commercial and technical pathways that meet clients where they operate.
IBM’s ecosystem approach is a reflection of the company’s conviction that the success of partners is an important part of customer success and enterprise adoption of AI. Trust and relationships with thousands of partners across the globe form the basis of co-innovation.
Together with its expanded partner community, IBM aims to generate significant momentum for enterprises navigating AI transformation in 2026 and beyond.
