The digital creation platform Picsart – boasting more than 2 billion downloads and 130-million monthly active users across over 150 countries – announced the rollout of new AI-powered products designed to accelerate what the company calls “vibe design at scale” and streamline creative workflows. These innovations centre on two flagship features: Picsart Assistant, which enables users to generate layered, editable designs via natural language or voice prompts rather than technical tool-navigation, and Picsart Flows, which provides an infinite canvas for creatives to combine images, video, copy and preferred AI models in a single collaborative workspace. CEO and Co-Founder Hovhannes Avoyan states: “Picsart Assistant and Picsart Flows fuels the next generation of storytellers to design and create at scale and thrive in today’s content-first economy.”
Also Read: WhatsApp Introduces Passkey-Based Encryption for Chat Backups
With the creative economy increasingly moving towards user-driven storytelling and content creation, Picsart is positioning itself to answer the demand from a community comprised largely of digital-native Gen Z users, more than half of whom make up its active users. The Assistant taps advanced AI models for text, image, and video, consolidating previously disparate subscription services into one platform, allowing users to focus on style and mood rather than tool mechanics. Meanwhile, Flows is built to reduce tool-toggles, enable real-time multi-user collaboration, and support reusable workflows for campaign-scale output. “Designing doesn’t start with tools, it starts with imagination,” adds Co-Founder and COO Mikayel Vardanyan, underscoring Picsart’s larger mission to “enable design work to move faster, operate smarter, and deliver greater impact.” With the launch timed at the global Web Summit in Lisbon, the company underscores its ambition to bridge consumers, entrepreneurs and business users in a unified, AI-driven creative ecosystem.
