Personal finance app merges saving, spending, and investing, bringing tokenization and blockchain-enabled finance to the center of the consumer’s financial life.
WisdomTree, a global financial innovator, announced that WisdomTree Prime is now available, granting investors access to the blockchain-enabled financial app built to save, spend, and invest in digital assets and WisdomTree Digital Funds. The personal finance app is available in the Apple App Store and Google Play for users across 21 states in the U.S.
WisdomTree Prime provides users with a curated and user-friendly investing experience covering a wide variety of asset classes all within a blockchain-native ecosystem. This includes a select suite of crypto assets including Bitcoin and Ether, tokenized physical assets like gold, and exposure to mainstream traditional asset classes via WisdomTree’s very own Digital Funds. WisdomTree’s in-house SEC registered transfer agent keeps a secondary record of investor ownership of Digital Fund shares on either the Stellar or Ethereum blockchains. The Digital Funds are available exclusively on the WisdomTree Prime app.
Will Peck, Head of Digital Assets at WisdomTree, said, “This initial launch of WisdomTree Prime is an exciting milestone in our tokenization and blockchain-enabled finance initiatives. WisdomTree Prime is bringing forward a user-friendly, curated investing experience across a range of strategies in fixed income, equities, gold and cryptocurrencies. Bringing traditional assets into the digital ecosystem will allow for blockchain technology to be used in a more mainstream capacity, positioning the app to be at the center of an investor’s financial life over time. Over the coming months, we will continue to roll out new features and expand access in additional states. We look forward to sharing our continued progress as we focus on increased accessibility and adoption.”
In addition to Gold, USD, Bitcoin and Ether, Digital Funds currently available on WisdomTree Prime include:
- WisdomTree Short-Term Treasury Digital Fund (WTSYX)
- WisdomTree 3-7 Year Treasury Digital Fund (WTTSX)
- WisdomTree 7-10 Year Treasury Digital Fund (WTSTX)
- WisdomTree Long Term Treasury Digital Fund (WTLGX)
- WisdomTree Floating Rate Treasury Digital Fund (FLTTX)
- WisdomTree TIPS Digital Fund (TIPSX)
- WisdomTree 500 Digital Fund (SPXUX)
- WisdomTree Technology and Innovation 100 Digital Fund (TECHX)
- WisdomTree Short-Duration Income Digital Fund (WTSIX)
Additional products and capabilities will continue to become available within the app on a rolling basis.
Jonathan Steinberg, WisdomTree Founder and CEO, said, “The WisdomTree story began with ETFs because we saw how the structure’s liquidity, transparency and tax efficiency created a better investing experience, disrupting the mutual fund industry, and laying the groundwork for our goal to make financial services as accessible and transparent as possible. Today, we see a similar opportunity: our compliance-forward approach and close collaboration with regulators over the years has equipped us to take the opportunity at hand to drive innovation within the digital ecosystem in a transparent and investor-friendly manner. We are on the precipice of a major shift in financial services, where blockchain-enabled finance will transform the industry as we see it today.”
The first wave of states included in this availability are: Arizona, California, Delaware, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, New Jersey, Oklahoma, Oregon, Pennsylvania, Utah, Wisconsin, and Wyoming. WisdomTree is working closely with applicable regulators to continue rolling out the finance app for investors in additional states.
