Agency launches First-in-Kind platform to quickly insert healthcare brands directly into the AI conversation
As artificial intelligence (AI) reshapes how consumers search, learn, and make decisions, brands risk being left out of critical conversations-unless they adapt. Imre, a leader in innovative marketing solutions, has cracked the GenAI visibility code with the Imre Conversation Converter, a proprietary platform and service that seamlessly integrates brands into AI-driven customer interactions.
AI is Changing the Conversation-Is Your Brand Part of It?
“400 million people are now using AI to search and make their decisions,” says Haifa Barbari, Imre’s EVP of Innovation & Strategy. “Healthcare customers are talking to AI, and they’re acting on the answers they get. Our question for brands is, ‘Are you even in the conversation?'”
The adoption of AI is accelerating at an unprecedented pace. In healthcare alone, 66% of physicians now use AI in their practice, nearly doubling from 38% in 2023. “This is a profound landscape change,” says Barbari. “It’s an understatement to say marketers need to rethink their strategy: They need completely new tools. That’s what drove our rapid development and deployment of the Imre Conversation Converter.”
A New Era of Precision Engagement
The Imre Conversation Converter redefines how brands connect with healthcare customers-whether they’re targeting patients (DTC), healthcare professionals (HCPs), caregivers, or all three. While traditional SEO strategies are losing ground in AI-curated conversations, Imre’s solution empowers marketers to:
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Assess & Optimize Visibility: Understand how their brand currently appears in AI-driven interactions.
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Enhance Relevance: Precisely target key audiences at critical decision-making moments.
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Maintain Control: Ensure sustained engagement in an ever-evolving AI landscape.
Also Read: Knotch Launches AgentC, Managed AI Service for Marketers
How It Works: From Insight to Action
The process begins with an AI Conversation Activation, which evaluates a brand’s current visibility in AI-generated responses. Leveraging 32 years of industry expertise, Imre then crafts a tailored strategy to amplify the brand’s presence-using AI not just as a tool, but as a strategic partner.
“The Conversation Converter starts with that critical barometer of where the brand stands now,” says Barbari, “but the true power comes in giving marketers the ability to take back control of their brand narrative.”
Own the Conversation-and the Results
“AI is fundamentally altering how people search, learn, and make decisions,” says Anna Kotis, President of Imre. “With the Conversation Converter, Imre now has the unique power to not only score and track brand visibility but the power to shape it, and own a brand’s relevance in the new customer conversations, delivering smarter engagement with greater ROI.”
In an era where AI dictates discovery and decision-making, the Imre Conversation Converter ensures brands don’t just keep up-they lead.