This strategic alliance underscores ADvendio’s commitment to fostering innovation, industry collaboration, and shaping the future of digital advertising.
ADvendio is a global player in the advertising management software landscape, offering comprehensive solutions that empower publishers, agencies, and media companies to streamline their advertising operations. The company’s robust platform provides end-to-end capabilities, including order management, programmatic advertising, and more, allowing customers to optimize their advertising processes and drive revenue growth in a competitive market.
ADvendio’s decision to join IAB signifies its unwavering dedication to pushing the boundaries of innovation and collaborating with industry leaders. By becoming an active member in IAB’s expansive network, ADvendio aims to contribute to industry best practices, leverage cutting-edge insights, and collectively advance the digital advertising landscape. This step aligns seamlessly with ADvendio’s mission to empower customers with the latest technology that drives success in a dynamic digital ecosystem.
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Bernd Bube, CEO of ADvendio, highlights the significance of this collaboration, stating, “Joining IAB is a natural progression for ADvendio as we strive to shape the future of advertising management. This membership enables us to connect with like-minded industry leaders, share insights, and collectively work towards elevating digital advertising standards. ADvendio’s commitment to innovation and excellence finds a strong ally in IAB.”
Reflecting on ADvendio’s membership, Sheryl Goldstein, EVP, and Chief Industry Growth Officer, IAB, emphasizes the mutual benefits of this collaboration. Goldstein notes, “We’re excited to welcome ADvendio into the IAB community. ADvendio’s commitment to innovation aligns well with IAB’s mission of advancing the digital advertising landscape. Their involvement with IAB will undoubtedly contribute to our collective efforts to drive progress, foster collaboration, and elevate industry standards.”
ADvendio‘s membership with IAB introduces new avenues for cross-industry collaboration, networking, and knowledge-sharing, promising to lead to enhanced solutions that cater to the evolving needs of advertisers, publishers, and technology providers.
SOURCE: PRWeb