Purpose-Built AI Agents Enhance Revenue Team Performance While Keeping Human Connection at the Forefront
Gong, a leader in Revenue Intelligence, has introduced groundbreaking AI-driven enhancements to its platform, aiming to provide businesses with a more comprehensive understanding of their customers, optimize revenue streams, and enhance decision-making processes. These innovations are designed to support critical revenue team workflows, including sales engagement, forecasting, and performance management.
Introducing Deal Spotlight: Comprehensive Deal Analysis
Building upon the success of Call Spotlight, which offers secure and accurate summaries of customer interactions, Gong now presents Deal Spotlight. This feature extends the summarization capabilities to encompass entire deal histories, providing insights throughout the deal lifecycle rather than focusing on single interactions. By doing so, revenue teams can achieve a more efficient and accurate understanding of their business operations.
“The more data and context AI has, the better the results it delivers. In Rapid7’s journey to consolidate all our customer insights, it was critical for our go-to-customer strategy to have the right data to drive the most value,” said Eric Bauer, VP, Sales Strategy and Effectiveness, Rapid7. “When it comes to making sense of the data across our pre- and post-sales teams, we found that leveraging a single AI-powered solution from Gong that unifies data across systems helps us deliver the most value to our customers and achieve our strategic initiatives.”
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AI-Powered Revenue Workflows in a Unified Platform
Gong’s Revenue Intelligence Platform enables businesses to seamlessly execute vital processes through an automated system that predicts, generates, and recommends impactful workflows to drive revenue. The new capabilities include:
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Predict: Utilizing over 300 data points, the Deal Likelihood Score within Gong Forecast offers precise predictions on deal closures, achieving up to 20% greater accuracy compared to traditional CRM-based forecasts.
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Produce: Gong’s generative AI models streamline workflows and enhance efficiency:
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The “Ask Anything” feature in Deal Spotlight allows users to query any interaction captured during the deal lifecycle, reducing the time needed to review deals by 66%.
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Gong Engage enables users to automatically generate high-quality prospecting emails using generative AI, based on user inputs and Gong’s best practices for successful initial outreach.
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Prescribe: Gong’s proprietary AI models guide teams in business growth by identifying specific steps to advance deals. The “Next Steps” feature, introduced earlier this year, is twice as accurate as standard models in helping representatives identify and act on the necessary actions to progress a deal.
“Gong’s vision is to help organizations realize the true value of their revenue team and their customers, and the full spectrum of our AI capabilities will allow us to achieve that,” said Amit Bendov, CEO and co-founder, Gong. “As revenue organizations undergo rapid transformation, our north star remains helping teams find ways to automate and operationalize their workflows to drive greater value across the business.”
Generative AI for the Entire Deal Lifecycle
With Deal Spotlight, revenue professionals—from sales representatives to managers and leaders—can utilize the industry-first “Ask Anything” capability to receive responses based on the entire deal history, including emails and calls. For instance, an executive preparing for a meeting can inquire, “What is the customer concerned about, and how did my rep respond?” and receive a comprehensive answer derived from all recorded interactions throughout the deal’s history.