Compulse, a marketing technology and managed services company built for local media and agencies, and Placements.io, a leader in advertising sales, operations, and revenue management software, announced a strategic partnership now. This collaboration integrates Placements.io’s AdSalesOS platform with Compulse’s flagship solution, Compulse 360, delivering automated omnichannel ad activation at scale.
The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes. By unifying ad sales and fulfillment into one seamless system, the partnership enables customers to scale efficiently in an increasingly complicated advertising landscape.
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Key benefits of the integration include:
- Faster Turnaround Times: Automates manual entry and eliminates bottlenecks, reducing campaign activation times from days to minutes.
- Streamlined Omnichannel Campaigns: Simplifies programmatic, walled garden, search, and social ad activations into a single workflow.
- Enhanced Scalability: Automates routine processes, allowing customers to scale without needing significant team expansion as revenue grows.
- Improved Accuracy and Collaboration: Synchronizes real-time data across teams, minimizing errors and ensuring smooth campaign execution.
- AI-Powered Media Planning: Leverages Compulse’s AI-driven media planner to build data-informed campaigns tied to specific business outcomes.
- Accelerated Revenue Collection: Speeds up invoicing and reconciliation, reducing administrative overhead.
“Integrating with Compulse 360 allows us to deliver a powerful, unified solution for ad sales and fulfillment,” said Evan Bowen, chief business officer at Placements.io. “This partnership empowers Compulse’s users to manage their sales workflows more efficiently, unlocking greater productivity and profitability.”
“Placements.io plays a pivotal role in helping Compulse and our customers scale in today’s fast-growing advertising environment,” said Jonathan Muzio, VP of Business Development at Compulse. “By automating what once required extensive manual effort, we’re empowering our users to achieve their goals faster and more effectively. This integration, already live and serving thousands of advertisers, demonstrates our commitment to simplifying advertising operations and delivering results.”
Source: Businesswire