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AppLovin Reveals Ways Generative AI Is Transforming The Mobile Ads Creative Process

AppLovin

New report details top performance-driven ad trends and explores how AI can be harnessed to enhance creatives and boost team-wide productivity

AppLovin, the leading marketing technology platform, released Performance-driven Ad Trends 2024, revealing how AI tools are driving new efficiencies and broadening the possibilities of the creative process. The report explains how AppLovin’s in-house creative agency, SparkLabs, is using generative AI to improve workflows to elevate both the quality and impact of performance ads, and dives deep into the year’s top-performing creative strategies.

“Embracing AI expands the potential of creatives,” said Katie Jansen, CMO of AppLovin. “The technologies continue to evolve, but we’ve found a huge opportunity to benefit from many different AI tools right now. We’ve seen that it is key to foster a culture that inspires creative teams to explore and adopt these technologies in order to improve efficiencies, continue to push creative boundaries and improve results for our customers.”

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AppLovin’s report also details the top creative strategies for the year based on data analyzed from tens of thousands of creatives produced by SparkLabs in 2023. Notable trends include:

SOURCE: BusinessWire

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