Digital Domain, a global leader in visual effects and transformative experiences, recognized for nearly two decades of pioneering work in the virtual human space, announced its collaboration with Amazon Web Services (AWS) to migrate its Autonomous Virtual Human (AVH) technology to the cloud. This collaboration, leveraging AWS’s advanced cloud infrastructure and generative AI and machine learning (ML) services, aims to propel the evolution and global reach of Digital Domain’s AVH technology and expand its use for multiple industries, including entertainment, gaming, healthcare, hospitality, and commercial applications.
As the innovator behind Zoey, the groundbreaking virtual human introduced in 2022, this collaboration marks a significant milestone for Digital Domain. AWS’s cloud services, particularly Amazon Bedrock, provide the necessary adaptability to drive AVH’s growth. With its high-performing foundation models, Amazon Bedrock significantly enhances virtual humans’ capabilities in real-time interactions. Additionally, Digital Domain is using Amazon Polly to help enhance voice outputs, and is considering using Amazon Rekognition for facial recognition and video-based services. AWS’s robust security and compliance features will safeguard Digital Domain’s data, reinforcing the integrity and scalability of the AVH platform. Through a successful partnership with Slalom, a leading technology consulting firm, Digital Domain has efficiently transitioned all AVH workloads to AWS in just nine months, enabling the company to scale AVH technology to meet the burgeoning global demand for real-time, AI-powered customer interactions.
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By leveraging AWS’s cloud infrastructure, Digital Domain will unlock the flexibility, efficiency, and performance necessary to expand AVH capabilities. This scalability not only ensures a promising future for AVH technology but also opens up a world of exciting possibilities for its growth. By moving to the cloud, Digital Domain can offer AVH technology with greater speed, reliability, and cost efficiency, allowing clients in hospitality, entertainment, healthcare, and other business sectors to integrate these advanced digital humans into their operations seamlessly. This global accessibility means businesses worldwide can harness AVH technology to deliver personalized, real-time interactions at scale, enhancing customer service, boosting engagement, and elevating brand experiences. Whether it’s offering virtual concierge services, interactive customer support, or immersive storytelling, businesses can now more easily tap into this potent technology, adapting it to their unique needs and enhancing their operations.
“This collaboration with AWS marks a significant milestone for Digital Domain and our ambitions in virtual
human technology,” said Daniel Seah, CEO of Digital Domain. “By migrating our Autonomous Virtual Human technology to the cloud, we are not only enhancing its scalability and performance but also expanding its accessibility to a global audience. AWS’s involvement is instrumental in pushing the boundaries of what’s possible, enabling us to create even more immersive and interactive experiences for our clients and their audiences. This collaboration will also allow us to establish new industry standards in the hospitality and travel sectors worldwide with our partnership with Plaza Premium Group, one of the largest independently run pay-in lounge operations in airports globally.”
“We are thrilled to collaborate with Digital Domain in this transformative journey to the cloud,” said Samira Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS. “As virtual humans play a larger role across industries to engage directly with customers, Digital Domain is ensuring that everyone has access to its visionary AVH technology by combining it with the most secure, extensive, and reliable global cloud infrastructure, as well as AWS’s generative AI and ML services. We look forward to working with Digital Domain to further expand AVH’s capabilities and bring virtual humans to more AWS customers.”
Source: Amazon Web Services