Every company talks about data. Every marketer talks about knowing their customer. We have tools, platforms, dashboards, and endless spreadsheets. CDPs made it possible to gather data from every touchpoint. They break down silos and unify identities. You can see your customer across web, email, apps, even in-store. But here is the catch. All that … Continue reading From CDPs to CIP (Customer Intelligence Platforms): The Next Martech Evolution