Kaltura, the AI Video Experience Cloud, announced that on November 5 2025 it entered into a definitive agreement to acquire eSelf.ai, an Israel-based, multilingual AI platform specialising in hyper-realistic avatar agents. The acquisition signals Kaltura’s strategic move to incorporate interactive, AI-driven avatars into video-centric business and learning experiences.
Under the terms of the agreement, Kaltura will purchase eSelf.ai for approximately US $27 million, comprising an upfront cash payment of US $7.5 million at closing, up to an additional US $12.5 million in cash over the following three years contingent on performance milestones, and approximately 4,690,025 shares of Kaltura common stock vesting across the next three years.
Founded in 2023, eSelf.ai has developed a multimodal AI lab built for enterprise-scale deployment of conversational avatars that support over 30 languages. Its proprietary technology merges low-latency speech recognition and generation, screen understanding, dynamic media sharing and expressive visual agents, enabling human-like interactions at scale.
Kaltura intends to integrate eSelf.ai’s avatar platform across its AI Video Experience Cloud portfolio enabling avatars that can “hear, talk and see” user screens and respond in real time and to launch new video-on-demand content-creation tools that embed photorealistic avatars into enterprise workflows. The acquisition also opens avenues for self-service interactive avatars, expanding Kaltura’s product-led growth (PLG) motion into new customer segments.
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“This acquisition will expand our content creation tools to include AI-based avatar content, and most importantly will accelerate our expansion into powering also immersive, real-time, virtual agents for customer and employee experiences,” said Ron Yekutiel, Co-founder, Chairman, President and CEO of Kaltura. “*Kaltura is ideally positioned for this next phase of evolution. We provide market-leading AI-infused video experiences to enterprises at great scale, with unmatched reliability and security. Our cross-enterprise platform already addresses a wide array of customer and employee experiences, and we manage an immense volume of video content and from it, generate invaluable actionable insights. We have deep workflow integrations thanks to our API-first architecture; and we power a large, diversified blue-chip enterprise customer base that is thirsty for more immersive solutions. We are excited about the great opportunity this acquisition presents to supercharge our current AI-infused products and to launch new products for organizations of all industries and sizes, including new self-serve offerings that will boost our PLG motion.”
“eSelf.ai enables immersive, real-time conversations with agentic avatars that are highly engaging, hyper-personalized, and impactful,” said Dr. Alan Bekker, Co-founder and CEO of eSelf.ai. “Once the transaction closes, joining Kaltura will take our conversational avatars to production at a global scale, embed them directly into events, learning, TV, and customer experience workflows, and make them immediately accessible to a wide customer base through our self-serve studio. We are very excited at the opportunity to add our human-like, real-time agentic interaction capabilities to Kaltura’s market-leading AI-infused video platform, and its great distribution and fulfillment capabilities, to deliver together increased business outcomes to customers worldwide.”
The acquisition remains subject to customary closing conditions and regulatory approvals, and is expected to complete in the fourth quarter of 2025.