With $30M+ in total funding, Knit delivers human and AI-powered insights to leading enterprises including Amazon, NASCAR, Mars Wrigley, and Overtime to make smarter, faster data-powered decisions
Knit, the AI-powered platform transforming how enterprises conduct consumer research, announced it has raised $16.1 million in Series A funding. The round was led by GFT Ventures and Ashton Kutcher’s Sound Ventures with continued participation from Silicon Road Ventures, Osage Ventures, Rise of the Rest, and others. Notable angel investors such as David Kirk, former Chief Scientist at NVIDIA, and Gokul Rajaram, founding partner of Marathon Management, also participated in this round.
Knit’s platform enables users to run custom research and receive “report-ready” insights within days that are driven by generative AI and human expertise. Traditional research solutions like market research agencies often provide industry insight but can be slow and costly. Meanwhile, new AI tools promise speed and affordability, but frequently lack depth and substance. Knit addresses these challenges by elevating, not replacing, the researcher to deliver high-quality insights at the pace modern teams demand.
“Today’s enterprise researchers are being asked to do more with less,” said Aneesh Dhawan, Co-Founder and CEO of Knit. “Knit empowers them to deliver fast, cost-efficient insights without sacrificing quality or control. This funding accelerates our vision for a human + AI platform that makes research accessible, contextual, and decision-ready.”
Each research project on Knit is powered by a unique combination of human researcher expertise and AI. Knit’s team of expert researchers works closely with customers to capture the nuance and context behind their research approach, ensuring that every study reflects both their specific goals and unique research style. That context is then embedded into the platform, where AI delivers fast, structured, and tailored outputs for use cases such as rapid concept testing or strategic customer segmentation. This human and AI approach transforms research from a bottleneck into a strategic advantage, helping teams run more studies, uncover sharper insights, and make a bigger impact, faster.
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“Enterprise research is a massive market that’s ripe for AI disruption,” said Jeff Herbst, Founding Managing Partner at GFT Ventures. “Knit has built technology that truly meets the needs of modern research teams. Their traction with some of the world’s largest and most forward-thinking brands, standout team, and clear vision for where this market is headed position them to lead the new era of enterprise insights.”
The raise follows a year of strong momentum for Knit, marked by 5X year-over-year growth and widespread adoption across Fortune 500 brands. Knit has brought on more than 60 enterprise brands such as Amazon, NASCAR, Overtime, and Mars Wrigley to its platform to make data-driven decisions with real-time, researcher-driven insights. Moreover, investments from prominent VC firms like Sound Ventures, which have invested in OpenAI and Anthropic, have trusted Knit to become a leader in the researcher market for global brands.
“Knit’s growth reflects its ability to redefine how brands understand their customers by combining the rigor of traditional research with the speed of AI,” said Alexandra Burbey, Investor at Sound Ventures. “As AI becomes embedded in every workflow, Knit stands out by keeping human insight at the center.”
The capital will be used to accelerate product development, including new AI-powered features, and expand research use cases based on market needs. Knit will also scale its go-to-market and research teams to support its growing enterprise customer base and expand its international research capabilities.
“We’ve always wanted to scale our research efforts, but doing that without losing control over quality or consistency felt impossible, until we started working with Knit,” said Brooks Deaton, VP, Data & Insights at NASCAR. “Now, we can run more studies, explore more ideas, and support more teams across the org, all without adding headcount. Knit gives us the flexibility to move fast while staying grounded in rigor.”
Source: PRNewswire