Robots & Pencils, a global digital innovation firm with an AI-first approach, specializing in cloud-native web, mobile, and app modernization, has announced the appointment of Jeff Kirk as Executive Vice President of Applied AI. In this newly created role, Kirk will drive the firm’s strategy and delivery of AI-powered solutions across industries, accelerating Robots & Pencils’ vision of integrating artificial intelligence into transformative client outcomes.
A recognized technology leader, Kirk brings extensive experience from global agencies, startups, and Fortune 100 companies. His career highlights include founding Moonshot, an intelligent digital products company later acquired by Pactera, where he led innovations in voice technology, augmented reality, and enterprise digitalization. At Amazon, Kirk served as International Product & Technology Lead for Alexa, expanding the AI-powered assistant to millions of households worldwide. Most recently, as VP of AI & Data at bswift, he delivered conversational AI breakthroughs through the award-winning Emma assistant and the GenAI-powered EnrollPro decision support system.
Kirk has consistently demonstrated a talent for transforming experimental technologies into essential tools that reshape industries.
“Jeff has been at the frontier of every major shift in digital innovation,” said Len Pagon, CEO of Robots & Pencils. “From shaping the future of eCommerce and mobile platforms at Brulant and Rosetta, to pioneering global voice AI at Amazon, to launching AI-driven customer experiences at bswift, Jeff has consistently delivered what’s next. He doesn’t just talk about AI. He builds products that millions use every day. With Jeff at the helm of Applied AI, Robots & Pencils is sharpening its challenger edge, helping clients leap ahead while legacy consultancies struggle to catch up. I’m energized by what this means for our clients and inspired by what it means for our people.”
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Over the course of two decades, Kirk has earned a reputation for translating complex business requirements into scalable, enterprise-grade AI solutions that deliver measurable results. His entrepreneurial mindset and hands-on leadership uniquely position him to guide clients in experimenting, activating, and operationalizing AI across their organizations.
“Organizations and their employees are under pressure to innovate on behalf of customers while simultaneously learning to collaborate with a new type of co-worker: artificial intelligence,” said Kirk. “The steps we take together to learn to work differently will lead to the most outsized innovation in our industries. I’m thrilled to join Robots & Pencils to push the boundaries of what’s possible with AI, to deliver outcomes that matter for our clients and their customers, and to create opportunities for our teams to do the most meaningful work of their careers.”
Kirk began his career at Brulant and Rosetta, working alongside Len Pagon and other future Robots & Pencils executives. There, he led engineering and solutions architecture across content, commerce, mobile, and social platforms. His return represents both a reunion and a strategic expansion, further establishing Robots & Pencils as a leader in applied AI at scale.