DeepL, a global leader in linguistic AI, has unveiled “Clarify,” a groundbreaking feature that enhances interactivity in machine translation. Built on the latest generation of DeepL’s large language models, Clarify engages users during the translation process to improve accuracy and personalization. By resolving ambiguities and allowing greater control over translations, this innovation ensures higher-quality outputs that reflect the nuances of the original text. This launch marks a significant step forward in DeepL’s mission to facilitate seamless multilingual communication for its expanding network of over 200,000 professional customers worldwide.
“More and more people see AI as a partner that makes their work life easier. That’s why we launched Clarify – to enable the ability to interact with DeepL to give users a tailored translation experience. DeepL is now more like a coworker than ever, asking users questions to help them refine their translations to the highest quality for their professional communication,” said Jaroslaw Kutylowski, CEO and founder of DeepL. “This innovative addition further increases DeepL’s personalization and accuracy so that our platform’s customers can get even more out of it. Businesses need to be able to trust AI to give them the right answers, so moving from a static, one-way experience to one of dialogue with technology will soon become the norm.”
The AI sector continues to experience exponential growth, with investments surpassing $184 billion by 2024. By 2025, 72% of executives plan to integrate AI into their daily operations, while 92% expect to increase their AI budgets within the next three years. The business landscape has moved beyond mere curiosity about AI, focusing instead on implementation and measurable outcomes. Companies are shifting from generic models to tailored AI solutions designed for specific needs, including translation. Over the next year, 25% of global enterprises plan to invest in AI for specialized tasks. AI-human collaboration is now regarded as essential for effective AI adoption, particularly in industries requiring contextual understanding, such as legal and manufacturing. Notably, 51% of corporate legal departments already rely on AI for translations, complementing automated solutions with human expertise.
DeepL’s linguistic AI platform has earned widespread trust for its superior contextual translation capabilities, leveraging models trained with human-reviewed data. Studies show DeepL’s translations require two to three times fewer corrections than those from Google Translate and ChatGPT-4, achieving an equivalent level of quality. The introduction of Clarify elevates this user experience by enabling direct human-AI interaction. Professionals and knowledge workers can now refine translations through an intuitive, interactive process that adapts to context and specific requirements. Additionally, Clarify identifies subtle nuances often overlooked by non-native speakers, ensuring enhanced accuracy and clarity in business-critical communications.
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How It Works
Clarify integrates seamlessly into DeepL Translator by proactively analyzing the context of the input text. The feature prompts users with questions regarding various linguistic elements, including word meanings, gender references, names, numbers, idiomatic expressions, cultural nuances, abbreviations, and industry-specific terminology. Based on user responses, Clarify dynamically adjusts syntax, tense, and grammar to produce the most accurate translation.
Unlike traditional AI tools that require multiple queries and manual refinements, Clarify streamlines the process by anticipating user needs and generating precise translations efficiently. Its design is rooted in the latest generation of DeepL’s specialized large language models, informed by the expertise of thousands of linguists.
“This is a technological milestone for our company and is just the beginning of all the interactivity-based innovations that DeepL’s linguistic AI platform will soon offer,” says Sebastian Enderlein, CTO of DeepL. “Our goal is to provide our growing network of customers – which already exceeds 200,000 globally – with high-quality, innovative and secure solutions that meet their evolving linguistic and communication needs.”
DeepL’s launch of Clarify coincides with a period of rapid expansion, solidifying its status as the premier enterprise linguistic AI solution worldwide. Over the past year, DeepL has grown its customer base to 200,000 companies across diverse industries, including manufacturing, law, retail, and healthcare. Esteemed organizations such as Softbank, Mazda, Harvard Business Publishing, The Ifo Institute, and Panasonic Connect have placed their trust in DeepL’s cutting-edge solutions. The company’s success is rooted in its unwavering commitment to quality, reliability, and security—core pillars of its comprehensive linguistic AI platform, which encompasses advanced text and speech translation, writing assistance, and an API tailored to enterprise needs.