Adjust, a leading player in mobile measurement and analytics, announced the beta release of Adjust Growth Copilot, a groundbreaking AI-driven platform designed to empower marketers with actionable insights and accelerate app growth. Built in direct response to client feedback, Growth Copilot places the power of artificial intelligence at the fingertips of modern marketers, delivering instant performance insights across campaigns, channels, and KPIs to help drive smarter decisions and revenue growth.
“The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,” said Andrey Kazakov, CEO of Adjust. “We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.“
Accelerating Insights from Data to Action
With Growth Copilot, Adjust is reshaping the analytics workflow for growth teams. The tool eliminates the complexity of traditional reporting by allowing users to simply ask questions and instantly receive clear, contextual answers — complete with source attribution.
Key benefits of Growth Copilot include:
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From Data to Insight in Seconds: Users can pose specific business questions and receive immediate, relevant answers with source transparency — enabling faster anomaly detection and performance monitoring.
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Enhanced Team Efficiency: Seamless integration with existing martech stacks makes data more accessible and actionable, improving team collaboration and overall productivity.
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Support for Asynchronous Decision-Making: Insights are aligned with advertisers’ strategic objectives, supporting data-driven decisions on any timeline.
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Purpose-Built AI for Growth Teams
Unlike generative AI tools for writing or design, Adjust Growth Copilot is engineered specifically for growth marketers. It’s optimized to deliver performance analytics that enable rapid, strategic decisions — whether diagnosing sudden shifts in metrics, identifying top or underperforming creatives, or surfacing hidden growth opportunities.
“Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones,” said Avi Blumenstein, Director, Growth Marketing at leading education technology innovator Age of Learning, Inc. “What is really exciting is that this is just a glimpse of what’s to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future.”
“Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions,” added Kazakov. “Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers’ goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations.”
As AI continues to revolutionize how marketers interact with their data, Adjust’s Growth Copilot stands at the forefront — ushering in a new era of intelligent, efficient, and scalable marketing.